When you see a product that says “eco-friendly,” “fair-trade,” “cruelty-free,” do you choose it over a traditional product? If you don’t choose that, does it mean that you don’t care for these causes? That’s the oversimplification that we need to avoid.
How to competitively market sustainability?
How to competitively market sustainability?
How to competitively market sustainability?
When you see a product that says “eco-friendly,” “fair-trade,” “cruelty-free,” do you choose it over a traditional product? If you don’t choose that, does it mean that you don’t care for these causes? That’s the oversimplification that we need to avoid.